Cannes Lions
SPA ADVERTISING, Bangkok / BIG STAR / 2008
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Gambol are fashion sandals in Thailand.The concept is "True love", which represents how the owner loves his Gambol so much he will do anything to protect his sandals. This story is about a couple of teenage lovers who are sitting in the park. A man passes by them and drops the cigarette which causes smoke to irritate the girl. The boy wearing Gambol wants to put out the cigarette. However, he loves his Gambol so much that he doesn't want to ruin his sandals therefore, he takes off his sandals and extinguishes the cigarette with his bare foot.
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