Cannes Lions
DDB BRASIL, Sao Paulo / ESTRELLA / 2011
Overview
Entries
Credits
Execution
Restore the game’s reputation to the target that uses social networks as a means of entertainment and in this way increase the game’s sales.
Outcome
More than 450,000 users in 94 countries played the game during an average of 16 minutes, and there were a total of 2.6 million questions made. There were approximately 90,000 application invitations sent by friends. There were 5,000 clicks on the buy button, which generated an increase of 40% in sales, besides new revenue for the client in the commercialised spaces of online retailers inside the application.
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