The demand for humanitarian aid funding increases worldwide daily. There are more and more calls for donations. So what if donating without giving money became possible?

Introducing Game Chaingers, the first fundraiser that works by mining cryptocurrency. With this platform, we invented a free donation mechanism which generates money just by having a computer’s graphic card running. UNICEF is struggling to find innovative sources of financing and reaching new audiences. So with Game Chaingers, we decided to ask the 711 million PC gamers around the world to mine, when they are not using their computers, for the benefit of the Syrian children Help Program.

Game Chaingers is a technological innovation: we aggregate the computing power of every single computer of participants to mine Ethereum, the world’s 2nd largest cryptocurrency, using a simple and optimize ming tool. In a fully transparent process thanks to the blockchain, where every Ethereum transaction can be viewed publicly and in real-time. All the mining activity is also visible in real-time on the campaign website, including how much mining power is in use at any given moment, who is mining and the amount of Ethereum mined. The campaign and technology has been reprogrammed for 2019 and will run until 2020 with Unicef. The codebase will be available in open source for all organisations in 2019.

Very quickly, gamers took over the project on social networks, followed by video games, tech, and mainstream media. Over 300 publications and articles were relayed worldwide in 40 languages.

In 2 months :

• Media coverage generated over 2,7 billion impressions. • Earned Media 9.8 M USD

• We aggregated the computing power more than 12,000 computers worldwide which raised more than 33,000 USD

In light of the very promising results, the campaign has been reprogrammed for next year with Unicef

But also with other organisations such as WWF, Action against Hunger and Amnesty international.