FIRETEAM BRAVO is the first SOCOM title for the PlayStation Portable. We decided the best way to demonstrate this was to set these ads in the portable environment of the PSP. At the same time, a second version of this unit was used as part of a larger online campaign to promote SOCOM Hell Week. We included a :30 trailer which guided users to download the six webisodes to their PSP. Along with a "send to a friend" function, this helped us spread the campaign virally.Two engaging online ads that tell a big story in a small space.