Client: Cepas Argentinas.

Product: Gancia.

'Gancia Style': modern, avant gardist, trendy, stylish.

Marketing Objetives: bring Gancia's style to the Internet, give avant-gardist content and design to the website. Create a new bond with consumers through exclusive services like giving updated news about events related to the 'Gancia style' in Argentina, Gancia drinks recipes to share with friends, TV campaigns and soundtracks.

Target group: 18-25 year old male and female Argentinians. A, B, C socio-economic target group, young spirit, technologic modern, avant gardist, open minded, trendy with stylish interests in electronic music, avant-gardist art, fashion, technology.