Cannes Lions

GANGS OF LONDON GAME

MOOK, London / PLAYSTATION / 2007

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Overview

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OVERVIEW

Description

Gangs of London offered gamers the chance to explore an accurate model of central London over 60 missions.The vision was “Conquer gangland London whilst waiting for the bus.” The concept centred around the game’s ‘cut scene’ graphic novel style.Each site visit begins with a video of a young man approaching and sitting down in a street scene before switching on his PSP. He plays the game, and to our surprise the mayhem created in the game manifests itself for real in the street scene. A comic book blows into shot transitioning from the realworld into the gameworld. So begins the exploration of Gangs of London.

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