We gave up control of our product to a collective of stylemakers allowing us to leverage their credibility, audience, and unique aesthetic. Styld.by required that we completely redefine the catalogue, an experience that historically offered a singular style POV. In this social-by-design catalogue, we had multiple style POVs care of our our bloggers.We start our journey on stylemakers blogs and take the entire catalog to the Millennials in situ. Shopping is built in with all Gap product linking directly to the relevant items on Gap.com. What's more, the experience also lives on Gap.com to target existing customers and tie in as closely as possible with e-commerce.

The results speak for themselves:Global conversations for Gap associated with Fashion and Style have increased 25% since Styld.by launched.The Styld.by Pinterest board has 267% more followers than the Gap brand board.Styld.by sentiment is about 100% more positive than Gap brand sentiment overall.What's more response from the industry has been phenomenal:“I’m digging the @Gap & @RueMagazine collab. Comes off genuine & makes me excited for clothes I wouldn’t have considered.” - @ThinkBlue“Wow - how cool is the new @Gap campaign? We love seeing some of our favorite bloggers like @citysage!: styld-by.com” - @SkinnyScoop