Three big GSM companies were launching 4G at the same time and buying almost all available air time. Garanti Bank was launching a new service which worked with 4G: Loans over video chat with 4G. We had to find a way to cut through the GSM wall and launch our product.

Our primary objective was to create awareness of the new product.

The secondary objective was to sell as much loans as we can to make the new service get a running start.

The project was live during the first week of April 2016 when 3 big GSM companies launched 4G simultaneously. It was aired in all the major TV channels following different GSM operator commercials.