Cannes Lions
PUBLICIS CONSEIL, Paris / STIHL / 2013
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Three scientists are dying of boredom in their polar station when they receive online a photo of a friend basking in the sun in a magnificent garden. Clearly jealous of him, they then decide to leave their base and start frantically chopping, cutting, and slicing the ice using their Stihl tools.
After a final blast with the blower, we see the result of all their efforts: a huge, beautiful ice garden that looks even more lifelike than the real thing – and which they soon fully enjoy.
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