The accurate navigation systems will help prevent the drivers make a wrong decision to the wrong route, not only it is a waste of time but also it comes with trouble and negative consequences that ruin the whole day.

To communicate Garmin is the most reliable navigation systems, we design the conceptual junction which is portrayed by a traffic sign. There are two alternative directions – The right direction which could save your time, will lead you to a good situation. Another one which could waste more time, it will lead to a bad situation.

The shot emphasized the moment of making decision at the junction which can be a turning point in your life. Such as an emergency case, an important meeting or even an appointment for proposal, which all turn to a bad ending if you make just one wrong turn.

We choose the photography style to tell the story in the emotional look and feel which became a heart touching and stunning visual design.

With such a simply and emotionally impactful storytelling in one key visual, the idea can convey the message across instantly and memorably. Enquires about Garmin product benefit, which is the most reliable navigation systems and the visit numbers to GPS society website are increased 95% and after the campaign released, sales are boosted significantly as a result.