Cannes Lions

GARMIN FITNESS PRODUCTS

VOLCANO ADVERTISING, Johannesburg / GARMIN / 2011

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Overview

Description

Any seasoned athlete who has participated in sporting events at a professional, even semi-professional level, will tell you that “it’s a war out there.” We wanted to show the physical as well as mental battle that these individuals must endure to achieve glory - by creating one of the most challenging triathlons ever…

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