Cannes Lions
GARMIN GPS
OGILVY SHANGHAI, Shanghai / GARMIN GPS / 2009
Awards:
1 Silver Cannes Lions
3 Bronze Cannes Lions
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Overview
Entries
Credits
OVERVIEW
Description
Garmin wanted to inform consumers of its most advanced GPS feature yet – Lane Assist.
Execution
We know unfamiliar roads can be a maze-like confusion. Garmin can easily point the way out to road users.
Outcome
After the launch of this campaign, consumers started to ask specifically for the Lane Assist GPS model. Sales of the nuvi 765T shot up by more than 13% within 5 months.
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