We took the sponsorship way beyond the bounds of just having signage. Garnier is fresh, new and natural and that’s how we wanted consumers to feel when they connected with the brand at the tennis, both on and off the court.We created a series of events within the event, that bought colour, excitement and innovation to the brand. Australia Day became Garnier Girls Day, and we created the first ever beauty treatment room at the Tennis.

Garnier will never be the same again.Awareness is up. Sales have increased in all Garnier franchises.21,000 people visited Garnier World.

Over 5 million Australians watched the tennis. 500 million households watched the tennis globally.Most importantly, the 100,000 people who got up close and personal with Garnier at the tennis will never be the same again.