Cannes Lions
TBWA\CHIAT\DAY LA, Los Angeles / GATORADE / 2012
Overview
Entries
Credits
Description
In game 5 of the 1997 NBA Finals, Michael Jordan, visibly ill and with 103 degree fever, had one of the most epic performances of his career. In this spot that retells the legendary tale, Coach Phil Jackson shares his first hand account of the gutsy, 38-point, 11-assist game. We see Jordan constantly hydrating with Gatorade and returning to the court as we hear Coach Jackson reveals how Jordan was able to persist - he had the will to win, and the fuel to help him do it.
Similar Campaigns
12 items