Idea: Lose yourself in a book

When you get into a good book, you lose yourself in a whole new world.

This is a universal insight that resonates with every reader.

Every intricate detail was meticulously crafted using world-class art direction and illustration to demonstrate this insight.

In terms of execution, we used different compositions, textures, colours and illustration styles to reflect each book to make the campaign richer and more imaginative.

Every visual features a famous Penguin book that forms a real door in the story.

The campaign became a striking representation of the Penguin brand. And the meticulous craftsmanship became a symbol of its unwavering devotion its storytelling.