The commercial was directed and produced by director Richard Hickey and the well-known 3D-artist Andrew Daffy. In the past, Andrew Daffy created some of the Harry Potter animation effects, now runs the House of Curves and has worked on commercials for Johnny Walker, Levis and X-Box.

The power of the original idea that claims a very Freudian finding, i.e. there is a little gay in all of us, made this production possible.

The commercial can be viewed on YouTube, at selected cinemas and on TV as well as on certain gay/lesbian websites.