Truck drivers spend hours - sometimes days - on the road. But in Brazil, the poor conditions of the highways are a major problem for anyone who drives a truck.

To become more competitive and in line with the truck driver’s wishes, Ford launched Torqshift, the line of trucks with automated gear shifting.

The big difference between a Ford Truck and a competitor’s one has always been its brand image of strength, durability, torque, and being made for hard work. Just like our clients.

But from now on, with the new Ford Torqshift, it has become clear that all the hardwork will be done by the trucks, not the drivers.