It takes a true geek to sit all the way through the END credits of a movie – long after everyone else had left – to absorb all the information they can about cast and crew.

So we created an entirely new media space that took YouTube where no advertiser had been before – and negotiated an ad at the END of the movie credits - thus guaranteeing our message would be seen by a pure 100% geek audience.

To really capitalise on this geek moment we ran the ad exclusively at the end of The Wolverine - not only a geek’s wet dream of a movie but one which – like all Marvel movies – would have a ‘secret’ post-credit scene setting up the next movie in the Marvel Series.

Not everybody would know that Marvel did this and hang around in expectation of it.

But a geek definitely would.

An idea that cost less than $3,000 captured the imagination of geeks and generated significant PR for an over-hearing audience.

But more importantly, it helped to increase the brand perception scores for ‘YouTube has quality channels’ by 8%.

How to do that with just $3000 is a secret everyone would like to uncover.