Cannes Lions

GENERAL ELECTRIC SPAIN

CP INTERACTIVE , Madrid / GE-DAKO / 2004

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Client's Brief The GE Days are Business showcases, to demonstrate the overall strength of GE's operations in Spain and to enhance the image and recognition of the GE brand and our products and services. Marketing Objectives - Increase GE Day Spain Visitors Target Audience - GEEmployees, customers, prospects and suppliers.Creative Description First creative step was a microsite that includes a funny children game. Withthis piece we invited people to imagine GE DAY drawing forms and colors with several magic lighty pins. Taste it and live GE Day on your own way.

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