Bench, one of the biggest fashion brands in the Philippines, offers a classic line of body sprays, Bench Atlantis, Eight, and B20. Initially marketed to males in the 90s, these body sprays have become popular gender-neutral products through the years.

Packaging

The packaging came in colors that represent each LGBTQIAP subculture.

The labels on the boxes also contained a letter from the spectrum. The letters stood for feelings and actions that the members of the LGBTQIAP community have the right to experience just like everybody else.

Although the packaging came in different colors, they contained the same three scents.

Showing that they can be for anyone, regardless of orientation.

In-store Installation

The Bench Generation Fluid scents were launched through installations in the Bench flagship stores. Lining the shelves on display, these boxes formed big LGBTQIAP flags, bannering acceptance for the LGBTQIAP community.