Cannes Lions
OMD MEXICO, Mexico City / KENDRICK FARMACEUTICA / 2008
Overview
Entries
Credits
Execution
Based on the packing of the original medicines, these medicines were designed with the same packages in size and form, with only one difference: the text, which informed about the product advantages. We looked for occasions in which the consumer has money, and also strategic locations for the promotion of this product such as hospital zones and near drugstores.
Outcome
A sales increase of 240% in drugstores located in the zones in which the action was implemented.
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