Cannes Lions
DDB GERMANY DÜSSELDORF, Dusseldorf / VOLKSWAGEN / 2010
Overview
Entries
Credits
Execution
We developed a really smart application: Whenever a VW customer types an incorrect word into the search bar on the VW homepage, a programme recognises it and instantly gives the following advice:"Something is wrong. Better choose Genuine Volkswagen parts.“Clicking on ”more information“ leads you directly to the Genuine Volkswagen Parts page.
Outcome
Considering the number of over 100,000 monthly search requests, this application has become quite popular among visitors of volkswagen.de.
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