Cannes Lions
KOLLE REBBE, Hamburg / GRUNER & JAHR / 2013
Awards:
Overview
Entries
Credits
Description
How can GEO prove its philosophy and power of innovation in print form without the help of digital tools?
Execution
A globe is fascinating. It’s the first contact with the shape of our planet. But one only remains on the surface. Therefore, for GEO we merged the fascination of the globe with the journalistic passion of GEO magazine - and created the GEO Globus. The first globe you can browse through. 720 pages gave rise to a detailed globe, whose surface has been provided with sharp contours of the continents. Even the smallest tracts of land can be felt. The GEO Globus is a work of perfection: from the mounting of the pages to the position on the longitudinal lines, from high quality materials to in-depth content.
Outcome
The GEO Globus – a gift for selected business partners. It doesn’t just show you the world through different eyes, but also the power and innovation behind print media. Feedback hasn’t been this big for a B2B mailing in 36 years.
The GEO Globe made an important impact on business relations, thus strengthening the innovative position of the magazine in the market long-term.
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