Cannes Lions
BUSINESS ARCHITECTS, Tokyo / COCA-COLA / 2004
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Description
The promotion site of the Japanese popular canned-coffee brand 'GEORGIA'. To communicate the brand's message and influence buying decisions, it offers visitors a Flash-based role-playing game.While they play as a new employee of virtual company 'Nandemo', the site demonstrates brand and product information as a mission for a player. This site is full of fun, interactive and entertaining content that's designed to both promote the brand and products.
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