The brand is an extra sweet high energy coffee drink made to boost energy. Popular kind among extreme sports kids.The objective of the campaign was to maximize the presence in winter market.

We aimed the users will share the experience with friends using email and social media site.The sensational feeling ties in with attitude of the brand.

Creating massive buzz traveling across cyber and mass media (media coverage worth 850,000 dollars).What’s phenomenal is people taking photos with mobile phones to email to friends or uploading on blogs and social media sites. New word of mouth approach.