The ad was created for Toyota Care, which deals with the maintenance of Toyota vehicles, as well as the provision of parts. The challenge was to remind Toyota drivers to only use the right parts in their vehicles as alternatives as generic parts don't work as well as the right parts. The idea was to take a piece of erotic fiction and replace all the erotic parts of the human anatomy with non-erotic parts thereby negating the desired result and demonstrating that things only work when you use the right parts.