Cannes Lions

GERMAN CATHOLIC CHURCH WEBSITE

SERVICEPLAN, Munchen / APG KATHOLISCH / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

In a highly-frequented outdoor swimming pool in Munich, we mounted a sheet of plexiglass directly over a full foot bath. Visitors stepping onto the panel were suddenly able to walk on water like Jesus. This experience excited guests so much that they walked over the installation again and again.

Outcome

In the Munich region, the click rate to www.katholisch.de increased by 18%.

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