Cannes Lions
SERVICEPLAN, Munchen / APG KATHOLISCH / 2008
Overview
Entries
Credits
Execution
In a highly-frequented outdoor swimming pool in Munich, we mounted a sheet of plexiglass directly over a full foot bath. Visitors stepping onto the panel were suddenly able to walk on water like Jesus. This experience excited guests so much that they walked over the installation again and again.
Outcome
In the Munich region, the click rate to www.katholisch.de increased by 18%.
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