SMM seeding and billboards worked together to attract consumers to the web site.

To maximize the effect and to fuel interest of people we used our media relations and published the news about the campaign on the two influential, trend setting digital resources on the basis of exclusivity. The bloggers and other media picked up the news. Forums got emotional, groups were created to support fillings, and loads of UGC appeared. Finally, The April Fool campaign made everyone hungry for the four new flavours.

In just 10 days we received massive PR and free media coverage on all channels – a staggering ROI on a budget of only 6000 euros.

250,000 unique votes in 10 days

12,000 people came to the web site to see the voting results

+500% increase in traffic to the website in 2 weeks vs the whole year!

+300% increase in followers on Instagram!

8,000,000 users social media posts reached

120,000,000 Media impressions in Russia alone

300,000 euro Free Media

ROI - 50

+140% sales increase on novelties (newly released chocolates).