We wanted to remind German drivers that there is one means of travel that takes them through winter fast, safely and ice-free: German Rail. Nicely wrapped-up, as a Christmas greeting.

The 32 largest German traffic jams had to be researched and respective photos had to be found. Actually distributing the card game via German staff definitely was the easier part.

According to client reports the promotion was a huge success, not only among travellers who were affirmed in their decision at the right point in time, but also within German Rail’s organisation where the mocking of car travel substantially increased morale among German Rail staff.