To make the anticipation alarm clock as authentic as possible we captured several hours of sound material LIVE from the eight most popular Germanwings destinations. This is how eight unique alarm tones were made. Each meaning that you can not only be woken up by your favourite city but also book the right flight to get there. Those who had already booked a flight could than activate an anticipation countdown and share the anticipation on Facebook. Leading not only to jealous comments, but to more bookings on germanwings.com.

The anticipation alarm clock was sent out with the Germanwings newsletter to 1,7 million recipients and with every booking confirmation to nearly 400.000 customers per day. More than 25.000 people downloaded the app in the first week after the launch and shared their anticipation on Facebook. But most important: the flight ticket sales increased by 6%. because of bookings through the Germanwings anticipation alarm clock.

To make the 'Anticipation Alarm Clock' as authentic as possible, we captured several hours of sound material live from the 8 most popular Germanwings destinations. This is how 8 unique alarm tones were made, each meaning that you can not only be woken up by your favourite town but also book the right flight to get there. Those who had already booked a flight could then activate an 'anticipation countdown' and share the 'anticipation' on Facebook, leading not only to jealous comments, but to more bookings on germanwings.com.

The 'Anticipation Alarm Clock' was sent out with the Germanwings newsletter to 1,7m recipients, and with every booking conformation to nearly 400,000 customers per day. More than 25,000 people downloaded the app in the first week after the launch and shared their 'anticipation' on Facebook. But most importantly, the flight-ticket sales increased by 6%. All because of bookings through the Germanwings 'Anticipation Alarm Clock'.