Örebro itself presents a rich case for the advantages of small city living over the big city. We just needed to make sure people knew about them. So we created the ‘Get a Life’ campaign to amplify the lifestyle opportunities of relocating there.

The campaign resulted in a flood of applications. Our website counted 31,316 impressions and 5,400 unique visitors. The ‘Get a Life’ campaign eventually reached national attention with reports on TV news, impacting more than 1,580,000 people.

These efforts put the small city of Örebro on the map as the Swedish Silicon Valley for IT professionals.