The Columbus Zoo is beloved across cultures and generations—and has been for many years. In this spot, we tell the story of a little girl and her grandfather, their visit to the Zoo, and the moments leading up to it. It starts with a birthday party and a surprise gift and culminates in a life-changing moment.

Summed up by the simple mantra “Get Closer,” the heartwarming commercial shows how a trip to the Zoo brings folks not only closer to animals, but to one another. We wanted the spot to be warm, impactful and a little unexpected.