Cannes Lions
Y&R MAKSZ, Budapest / SKYSCANNER / 2016
Overview
Entries
Credits
Description
Get Me There turns pictures of travel destinations on the internet into real time generated offers from Skyscanner.
It identifies which country a photo you are looking at was taken in, and displays the best flight from Skyscanner to get you to the location in the picture.
Execution
Get Me There is a Chrome extension that uses data from the Skyscanner database to display a customized flight deal in real time. It also analyses which country a photo was taken in. It takes this location as the destination for a flight search and Budapest, Hungary as the departure point.
The extension displays the best deal from the next 6 months.
Outcome
One week after the launch of the extension, 18% increase in the visits of Skyscanner's booking page from Hungarian IP addresses.
Similar Campaigns
8 items