The ‘Get on the Guestlist’ interactive film used Facebook Connect, giving users the chance to charm their way past a door girl by speaking directly to her using the Google Voice API.

This truly personalised experience – from creating a passport, using their profile picture and location. To selecting an outfit from their gender, and the paparazzi calling their name.

We filmed over 50 responses and aligned them with specific keywords to allow users to feel they were having a real conversation. The entries most creative and reflective of ‘Luck Is An Attitude’ were chosen to come to the event

In just two weeks after launching the competition in mid July, we had over 200,000 visits to the website and Facebook app, with an increase of 100,000 Facebook fans and a 90% site engagement (90% of people who came to the site visited every page).

More importantly, the competition was shared over 25,500 times, which makes it Martini’s most successful online campaign to date.