Cannes Lions

Get Your TV Together

TBWA\CHIAT\DAY, Los Angeles / DIRECTV / 2022

Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

To prove how DIRECTV STREAM brings the best of Live TV and On Demand together, we mashed up live sports superstar Serena Williams with some unexpected On Demand entertainment. In “Wonder,” Serena dons the iconic Wonder Woman costume and steps back in time to battle some angry tennis ball-shooting robots in homage to Wonder Woman 1984. In “Quiet Please,” we brought monsters and scream queens onto the court to create a particularly tense (and loud) horror-themed tennis match.

Similar Campaigns

12 items

The Unburnable Book

RETHINK, Toronto

The Unburnable Book

2024, PENGUIN RANDOM HOUSE

(opens in a new tab)