Cannes Lions
TBWA\CHIAT\DAY, Los Angeles / DIRECTV / 2022
Overview
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Execution
To prove how DIRECTV STREAM brings the best of Live TV and On Demand together, we mashed up live sports superstar Serena Williams with some unexpected On Demand entertainment. In “Wonder,” Serena dons the iconic Wonder Woman costume and steps back in time to battle some angry tennis ball-shooting robots in homage to Wonder Woman 1984. In “Quiet Please,” we brought monsters and scream queens onto the court to create a particularly tense (and loud) horror-themed tennis match.
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