Cannes Lions
ALMAPBBDO, Sao Paulo / GETTY IMAGES / 2017
Awards:
Overview
Entries
Credits
Description
We’ve created an unprecedented product that transforms your sketches on paper into a high-resolution image search. You know the whole process of sketching on paper, turning on your computer, opening up the image database, searching, selecting images and downloading them? Well, this is all that. Packed into a single pen.
Execution
The Getty Images Pen Project rests on 3 major pillars: 1) A smartpen that instantly digitizes drawings done on paper, using a high-speed infrared camera that reads the pattern traced by the pen and sends its coordinates to your smartphone. 2) Artificial intelligence that recognizes hand-done drawings. This constantly learning tech is a multi-scale, multi-channel, deep neural network framework that yields sketch recognition performance surpassing that of humans. 3) An image database with a collection of over 80 million images and illustrations. Its intelligent search algorithm combs a collection of millions of images to turn up the best photos fitting the search term.
Outcome
We made image search 60% faster.
We’ve already had requests to purchase the product, even though the pen isn’t for sale anywhere yet.
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