On one side, it means "Must Do It", which shows the fighting spirit of Chinese men and the Monkey King. On the other side, it means "must remove the dry condition" while in Chinese language, it also means "must remove the dry condition", which explain the function of GF product.

We leverage the movie to create one short cartoon film with the China ink painting style. In this cartoon, we leverage the story of "fight-compromise-fight" to show the change of Chinese young men.

The related product was launched in Nov. 2016. The airplane OOH ads was released in Jan. 2017. The cartoon was released in Mar. 2017.

We launch the cartoon on various video sites on Chinese Internet as well as the Chinese social media, like weibo and wechat

• Scale

5,500,000 RMB?which is around 750,000 EUR

The topic reach of is around 30 million.

The cartoon is clicked above 10 million by netizens.

The engagement on social media is above 60,000.

Lots of traditional media report this campaign for free, like ifeng, Netease News. While the related product won the sales Champion in the Tmall 11.11 sales festival in its category.