TD Ameritrade is a cutting-edge platform for elite traders who wish to trade on the U.S. markets.

Securities traders in Singapore and Hong Kong have long been at the mercy of U.S. timezones. For dedicated traders, the 12-hour time difference means being on standby for the market open at 9:30 p.m., and then tracking it until close at 3:30 a.m.

Clearly, this nocturnal lifestyle takes a huge toll on one’s social life. Night-time activities are regularly compromised in order to ‘make the opening bell’.

The solution? 24/5 trading from TD Ameritrade.

Our brief was to communicate the new feature to existing clients, while also promoting it to the wider trading community. It would serve as a powerful point of leverage to draw away traders from competing platforms, and hence attract new customer sign-ups.

This film was shot to look like an authentic news feature.

It was broadcast as an uninterrupted 5-minute spot on regional Bloomberg TV.

Our intrepid reporter is investigating a troubling new phenomenon affecting South-East Asia’s financial capitals. It’s called ‘ghosting’. As he explains in detail, ‘ghosters’ are typically successful, ambitious individuals who have a habit of going missing from social occasions at night.

A surprising pattern emerges from his investigation: because of a dramatic timezone difference, these individuals have been ghosting on their loved ones in order to trade U.S. securities in real time.

Our reporter meets a ghosting expert who, after years of research, has finally found a solution: 24/5 trading, from TD Ameritrade. This innovation allows ghosters to trade select securities on the U.S. markets whenever they like – 24 hours a day, 5 days a week.

The film was shot to look like an authentic news feature.

It was broadcast as an uninterrupted 5-minute spot on regional Bloomberg TV.

Our intrepid reporter is investigating a troubling new phenomenon affecting South-East Asia’s financial capitals. It’s called ‘ghosting’. As he explains in detail, ‘ghosters’ are typically successful, ambitious individuals who have a habit of going missing from social occasions at night.

A surprising pattern emerges from his research: because of a dramatic difference in timezones, these individuals have been ghosting on their loved ones in order to trade U.S. securities in real time.

Our reporter meets a ghosting expert who, after years of research, has finally found a solution: 24/5 trading, from TD Ameritrade. This innovation allows ghosters to trade select securities on the U.S. markets whenever they like – 24 hours a day, 5 days a week.