Cannes Lions
MOTHER, London / IKEA / 2018
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A gang of ghosts made from colourful IKEA fabrics gatecrash a dull party, hosted by some ghosts made from plain white sheets in an equally plain and uninspiring suburban semi. The colourful newcomers stand out amongst a sea of white sheets, and their arrival transforms the party from boring to banging. Before long, all of the ghosts are body-popping, black-flipping and head-banging away to a party anthem. But the party’s got to end sometime, and when the human owners of the house arrive home unexpectedly, the quick-thinking colourful ghosts collapse down into an array of colourful IKEA textiles. A couple walk in to find their home transformed from dull and bland to colourful and vibrant. And a voiceover encourages everyone out there to “Be a maverick with fabric”.
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