If you’re a newlywed, you’ve probably been asked by your parents for a grandchild.

And that’s exactly what happened in the film: when a mom asks for a grandchild for Mother’s Day, her son and daughter-in-law start the process of making one by doing a sensual dance and finishing it upstairs. A delivery rider then shows up with a bouquet, much to her delight.

After all, for instant Mother’s Day gifts, one can order from Grab.

This ad deviates from the usual serious and touching Mother’s Day ads we see every year. But behind the humor is an example of a very real situation for young Asian couples, which Grab effectively used to highlight the benefit of its instant deliveries.

While we work on the big gifts, there’s Grab to keep parents happy.

Since the phenomenon of newlyweds being asked by their parents for grandchildren is such a recurring experience for many Asians, the film aimed to capture it in a very ordinary, nonchalant manner.

But by doing so, we created a setup so seemingly ordinary for viewers that a disruption of humor will be magnified.

This balance of ordinariness and absurdity gave the film the humor it aimed for, so that the brand can step in as the better solution for children who are looking for gifts for their parents.