3 themes were made:the smell of baked fish and a touch of lemon (Bongo Beach Weekend)the smell of wet grass and sweat (Bongo Adventure) and the smell offresh sheets and strawberries (Bongo Champagne Breakfast)

.• Bongo purchases December: more than ¾ of Bongo purchases in December took place during the last 2 weeks of December • Own shops: Bongo purchases last week of Christmas: almost half of total Bongo purchases (own shops) in December