Cannes Lions

GILLETTE

BBDO GERMANY, Dusseldorf / BRAUN / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

We discovered that most people don’t like body hair on the opposite sex: Only 12% of women like men with body hair and 71,6 % of men prefer a shaved bikini zone.We wanted to confront our target group directly with the problem of body hair at places where they mostly spend time during summer.

Outcome

Thousands of towels were stolen at the start of the summer season.

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