Our client’s problem: Many men think, they’d look better with a 3 days beard.Our task: Make them shave with Gillette Fusion.Our insight: Women hate to kiss stubble.Our campaign: NO FUSION, NO KISS.Our campaign idea: Iconic kisses and what would have happened, if these men would have been unshaved.Our media channels: Posters, citylights and print ads;Internet teaches the well groomed how to kiss and the unshaved guys how to shake hands; On-pack-promotion helps the men to reach full kissability; Outdoor-promotion-girls give free kisses only to perfectly groomed men.

Late March 2008 „NO FUSION, NO KISS.“ started with our street promotion: pretty girls gave free kisses – but only to well groomed men. Stubbly guys were adviced to check outwww.nofusionnokiss.de.Next, since early April, our promotion packs are available in stores. The on-pack-promotion helps Fusion users to reach full kissability and refers to our website as well.

On the internet only well groomed guys can enjoy a sexy kissing lesson whereas stubbly guys are only taught the art of handshake.In the middle of April the classic communication finally starts with posters, citylights and print ads.