Our task was to involve young guys emotionally with the Gillette brand by engaging them in their most personal medium.

What if a guy’s face is like a canvas and Gillette is the paintbrush for this canvas? Hence, the uArt application was born. It gives a man the opportunity to upload a picture of himself or a friend and play with a variety of looks.

Around the world, people are downloading uArt. In its first month of being released, uArt had over 10,000 downloads in France alone.