Cannes Lions

GILLETTE VENUS

BBDO NEW YORK, New York / PROCTER & GAMBLE / 2008

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Overview

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Overview

Description

This campaign demonstrates one simple truth: There isn’t a single, solitary woman who does not love the look and feel of soft, smooth legs. This insight is universal, regardless of who she is, what she does or where she comes from. It’s not about blades and whistles, but about a simple insight and end benefit. We believe no other brand can deliver that message quite like Venus and no other razor can deliver the end benefit quite like Venus Embrace.

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