To stop recessing visitor-numbers, we re-positioned the GIMS as the platform for the mobility of the future that’s on the pulse of time.

We positioned the GIMS as a e-mobility-focused, dynamic car show with always evolving digital illustrations using live-data about e-mobility.

We turned the percentage of e-cars in communities into color-gradients for location targeted-ads, using the swiss federal roads offices database.

We created Switzerland’s biggest 360° data-driven campaign – from Megaposters over online-ads to In-Game-Placements. Every ad showed the spread of e-mobility for its specific placement as a color-gradient, made by a program we created to turn live-data into digital Illustrations.

Using data-generated ads as GIMS' new face in times of declining visitor numbers, we were able to sell 11% more tickets, in pre-sale alone.