Martini Glass Exhibition is just one of many ways that Bombay Sapphire uses its connection with the world of design to communicate with the consumer. The display first and foremost is there to provide an engaging piece for the passenger to look at. Secondly, the Bombay Sapphire branding provides awareness and encouragement to draw passengers into the store.

In Bangkok the sales impact was significant. In the first month of the exhibition, sales increased by 80%.In Sydney, the exhibition in conjunction with two overhead light boxes allowed unprecedented visibility of Bombay Sapphire in its airport and a sales increase of 24% over the same period the previous year.