Cannes Lions

GIRL CHILD AWARENESS

PUBLICIS COMMUNICATIONS, Mumbai / LAADLI- A GIRL CHILD CAMPAIGN BY POPULATION FIRST / 2012

Film
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In India, most people prefer sons to daughters as they believe that sons carry on the family name. To the extent that girls are even aborted before birth.The film draws on the above insight, showing the shocking contradiction of a man praying to a Goddess not to give him a girl child.