GMM Grammy, the largest entertainment company in Thailand, owns TV channel, TV program and Music platform lost the connection with the most promising target segment “young women”. Most of the shows are remake melodrama series that women in this generation don’t feel connect any more. To build a strong bond with the target, instead of buying entertainment IP and agency role is just a content promotor we need to create an insightful content truly made for women.

“Girl From Nowhere The Series”

The first entertainment series powered by women to empower women.

We turned ourselves, the creative agency for women, into an insightful content creator. Co-owned intellectual property (IP) by client and agency, we produced the first long-form 13-episode insightful series truly made for women. The series exclusively launched on nationwide TV show and signed for uncensored version as Netflix Original Series now airing worldwide.

Simple yet effective the key was. Not only from the true news, it was how to bring the series to headline news once again. Talking to women nationwide, the content was seamlessly integrated into both offline and online media by questioning an audience with an issue in each episode and letting all women speak for themselves.

“Girl From Nowhere The Series” Inspired by 13 true incidents where schoolgirls have been victimized. Their stories retold. Each episode, we inspire the idea of reversing the destiny from victim to victor by a girl names “Nanno”. She will take audiences on an extraordinary tale of revenge. When the new episode begins, “Nanno” will always reappear as a new student in the new schools. 1 Girls, 13 schools, 13 episodes, 13 experiences. This mysterious-fantasy flavor gives women nationwide a taste of satisfaction. The series created incredible social impact.

• “NANNO” becomes only character that was ranked among real women as the Top 10 most influential women in Thailand.

• The series became talk-of-the-town.

• Thailand’s weekly no.1 on twitter and YouTube while airing,

• Within 2 weeks, the series Facebook fanpage has the highest rank of engagement in the country.

• Every episode was fully sponsored.

• PR Value greater than 1.06 M dollars with ZERO media budget.

• Prime Minister’s office requested to use the series as a teaching material.

• A community of brave girls was born. Girls shared their victim stories while others share their solutions.

• Winning International and local awards show; Gold in London International Awards, Gold Effectiveness in Asia Pacific Advertising Festival (Adfest) 2019