Give Luci follows a young boy named Kaima whose imagination is endangered by the very real problem of energy poverty.

There was literally no media budget for the project. It was promoted on PR newswire and picked up by some industry media and a few smaller news outlets. Without paid media, the message was spread through the client's social media channels, and those of their NGO partners as well as the #SOLARJUSTICE, #ENERGYPOVERTY.

In just the first week following the video's launch, year over year results were as follows:

Website Traffic increased 98.7%

Donation Page visits increased 57.4%

Transactions increased 56%